Thursday, March 26, 2009

UMBRO: TAILORED FOR REED.




It was a squeeze and it was tough, but we made it happen. Reed Space is honored to be hosting the USA launch of the new England Kit tailored by Umbro and Aitor Throup. We've completely transformed our Reed Annex space for the occasion. We've worked with Umbro to showcase the process of the kit and open it up for you to come check out. The uniform is really something spectacular. And for the cherry on top, Umbro has personalized 50 pcs for us that read "TAILORED FOR REED SPACE" on the chest. I can't show you the full jersey yet. All will be revealed after 3/28/09 when England faces off against Slovakia in the opening match of the season and the world gets to see the brand new kit.
Reed Annex & the Umbro England Kit will be open to the public on the following days and times:
3/29: 12pm-3pm
3/30: 1pm-3pm
3/31: 1pm-3pm
4/1: 1pm-3pm
BTW, if you're in Tokyo, go visit ATMOS as they will be doing something similar on 3/28 as well.
とてもキツく、大変でしたが、実現できました。Reed Spaceは新しいUmbroとAitor Throupが仕立てた新しいEngland Kitのアメリカリリースを主催する事を誇りに思います。僕たちはこのためにReed Annexのスペースを完全に改造しました。僕たちがUmbroと共同でキットの制作プロセスと一式の中身をご覧いただけるように展示しました。ユニフォームは見事なものです。さらに、Umbroは特別に、胸に「TAILORED FOR REED SPACE (Reed Spaceのために仕立てられた)」と書かれたものを50点用意してくれました。まだジャージーの全身写真は見せられません。すべては2009年3月28日明かされ、イギリスがスロバキアとシーズンのオープニングマッチで対戦するときに世界が新しいキットをはじめて見ることになります。
Reed Annex&the Umbro England Kitが一般に開かれる日にちと時間は以下の通りです:
3月29日:12pm-3pm
3月30日:1pm-3pm
3月31日:1pm-3pm
4月31日:1pm-3pm
そして、東京にいる方は、ATMOSに訪れれば3月28日に同様な事をします。

3 comments:

vintage_heat said...

very interesting posts on the Umbro dsigning proces of the UK jrseys

really nice read

Samantha. said...

hey jeff, I was readly my school's weekly observer and your face was on it!

http://www.newschool.edu/news/index.aspx#ng

you are everywhereee

jeffstaple said...

Thanks for the heads up on the Parsons thing! Had no idea!